Many sales people don't seem to understand the importance of leaving quality voicemails for their clients or prospects. This is probably because in lots of cases they don't expect a reply. This is very much the wrong attitude because people do listen to their voicemails. The problem with voicemails from sales people is that they have to get the message across quickly and they have to stand out from all the other messages people are often bombarded with. This shouldn't put you off though because telesales is not as difficult as you would imagine if you can only go about it with the correct preparation and dedication.
Before you leave a voicemail "Create a Structural Plan!" This could be used over and over again and can be modified for particular cases. A plan is important so that the early part of the voicemail can contain all the essential elements of the message. The second part can contain less exciting but useful information for the client. For example I would never start a voicemail by leaving my name and number. I would leave my name and the company I'm calling from. Then I would immediately state the reason for my call and what I could do to benefit the customer. I would usually end the call with my contact details because if they want to contact you they will listen to the complete voicemail in any case. Try recording a test voicemail and play it back on your own phone. Think of how you would react to it and make changes where you think it could be fine tuned.
Speak clearly and underline the key points of the call. This can be done by slowing down a little and by stressing key words with more emphasis. A professional sounding voicemail stands a much greater chance of getting past the delete button because it's a bit like listening to a radio advertisement if you think about it. Don't some radio advertisements capture your attention more than others? Well, it's exactly the same story for voicemail. The ones that are very well prepared and well scripted will obtain the best response rate.
Don't make your message too long. This can create more than one problem for you. The customer may get bored with the length of the message and skip to the next one or even worse they could just delete it. You also have to remember that you're filling someone's mailbox which only has a certain amount of allocated space. If they feel your message is very long, they may delete it to free up space for their own clients to leave messages.
Last but not least try to convey your personality in the voicemail; this can be done by making a very quick reference to something specific to you, or by introducing a touch of personal humour. Just use your imagination on this one because it will help you to stand out from the crowd.
So I would always leave a voicemail as a last resort if I'm unable to contact a particular person. That person could very well listen to your voicemail at a moment when they are sitting in their hotel room with nothing to do. That's your moment and you need to make the most of it. In most cases you will not get a second chance, especially if these people are busy decision makers.
David Lynch is a Sales Expert, Coach, Writer of successful works such as "Making The Seller" and "39 Mistakes to Avoid in Sales" and he is also a Sales Training Course Designer. He has many years of experience in a cross section of industries from Finance to Hospitality. You can read more about David at http://www.makingtheseller.com
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